Sustainable Solutions & Climate Narratives

Our climate panel focuses on real-life applications of the ‘reduce and reuse’ mantra. Explore impactful initiatives with Farhoud Meybodi, director of Earthbound, which unveils the inspirational story of Nzambi Matee, tackling plastic pollution in Kenya by creating bricks that address both plastic waste and building material challenges. In a separate endeavor, (pending – another group) These innovative solutions provide a ray of hope amid environmental challenges and offer a new narrative away from the doom and gloom. How can we use their stories to inspire our own – or our characters? 

The USC Norman Lear Center’s Hollywood, Health & Society program has been working with entertainment content creators to integrate sustainable practices and climate-related themes into stories for more than 10 years, most recently focused on reduction of single-use plastics. Meanwhile, the Center’s Media Impact Project has studied the relative absence of climate-related content in scripted and unscripted entertainment, the abundance of single-use plastics on-screen, and audience demand for stories that subvert traditional doom-and-gloom narratives.


  • Erica Lynn Rosenthal, Director of Research, USC Norman Lear Center
  • Farhoud Meybodi, Founder, Ritual Arts
  • Jonathan Mallow, Director and Executive Producer, TED Ideas Studio


Jan 19 2024


1:30 pm - 2:30 pm