From Red Carpets to Green Initiatives: Brands and the Sundance Ecosystem

Explore the intersection of brands, social impact entertainment, and sustainability against the backdrop of the Festival. More than just a showcase for films, Sundance thrives as a hub for brands contributing to an influential ecosystem. Explore the power brands have to produce and support films, and the integrated messages aligned with the values of both the brands themselves and their consumers. This session delves into the strategic considerations of brands, moving beyond film sponsorship to thoughtfully creating original content and shaping the messages they convey.


  • Marcus Peterzell, CEO & Founder, Passion Point Collective 
  • Annie Granatstein: VP Content Marketing: Marriott International
  • Hilary Sparrow: Head of Communications and Content: The Climate Pledge:  Amazon
  • Moderator: Heather Mason, CEO & Founder, Caspian Agency 


Jan 19 2024


3:30 pm - 4:30 pm